Sarah Edwards | January 04, 2024
Edited by Hannah Locklear
Hannah Locklear is SoloSuit’s Marketing and Impact Manager. With an educational background in Linguistics, Spanish, and International Development from Brigham Young University, Hannah has also worked as a legal support specialist for several years.

Summary: First Financial Asset Management is not a scam but a real debt collection company that handles a variety of industries. However, that doesn’t mean that the company always collects real debts. If you’ve been contacted by a First Financial debt collector, ask them to validate your debt. If you've been sued for debt, file an Answer quickly using SoloSuit to protect yourself against a default judgment. Then, offer to pay a portion of the debt as a settlement to clear your name of the debt for good.
Are you being chased by collectors from First Financial Asset Management? If so, your best option might be to negotiate a lower settlement amount. But before you do anything, you’ll need to take steps to assert your rights and verify that the debt is yours. Here’s how to resolve your debt quickly and painlessly.
Sued for debt? Resolve it through debt settlement.

First Financial Asset Management, also known as FFAM360 Capita, is a debt purchasing and collections agency that offers services for every stage of the collections process, including pre-charge off contact, skip-tracing, bad debt collections, and legal action.
Who does First Financial Asset Management collect for? Quite a few companies, spanning multiple industries, actually. If you’ve been contacted by the company, it’s because you have an unpaid debt that the company has been contracted to collect.
First Financial Asset Management has dozens of consumer complaints listed with the Better Business Bureau, and the Consumer Financial Protection Bureau (CFPB) lists even more complaints on its online database.
Many complaints allege that First Financial Asset Management has continued to contact people about debt that had been previously resolved. This shows the importance of verifying your debt before moving forward.
Check out a real First Financial Asset Management review below:

First Financial Asset Management’s phone number is (404) 523-0411 or toll-free at (800) 542-8714. You can also contact the company through the contact form on the company website, by emailing directly at info@1fam.com, or via mail at 3091 Governors Lake Drive, Suite 500, Peachtree Corners, GA 30071 (see photo of office building below).

Have you received a summons regarding a lawsuit? Watch this brief video to learn how to respond:
Are you being hassled by debt collectors from First Financial Asset Management? As a consumer, you’re protected by the Fair Debt Collection Practices Act (FDCPA). This federal statute prohibits debt collectors from activities that include:
You can report any violations of the above terms by contacting the Federal Trade Commission (FTC) using the FTC website or by calling 877-382-4357. You may also report First Financial Asset Management using the CFPB’s website or by calling 855-411-2372.
What if you’ve been sued? If you have, the time to act is now. In some cases, you’ll have only two weeks to file an Answer with the court. This document indicates your willingness to fight the lawsuit.
Failing to file this document by the deadline can result in a default judgment against you. If this happens, you’ll lose your ability to negotiate a lower settlement. The court may also award First Financial Asset Management with legal fees or debt collection fees.
Start drafting your Answer today with SoloSuit.
While it may be possible to fight your debt in court, your best option is usually to negotiate a lower settlement. After all, debt collectors are often willing to accept a lower payment to avoid a protracted legal battle. Here’s how to negotiate a better settlement.
Before you do anything else, you need to determine that the debt is actually yours. Request that First Financial Asset Management send you a Debt Validation Letter, which will include important details such as:
Most importantly, a Debt Validation Letter should include information clearly tying you to this debt. If First Financial Asset Management cannot do this, you may stand a better chance in court. But if the company demonstrates debt that’s clearly yours, the better option is to settle for a lower amount.
SoloSuit offers a tool called SoloSettle, which makes it easy to send an initial settlement offer. This offer initiates the negotiation process and helps you decide on a mutually agreeable settlement.
How much should your first offer be? This is up to you, but it’s generally best to agree to pay 60% of the original amount. First Financial Asset Management may or may not accept this, but if not, it will present a counteroffer through SoloSettle that will help you work toward a final settlement amount.
Let’s look at an example.
Example: Steve wasn’t sure that First Financial Asset Management was a real company. But the notice he got about the lawsuit got his attention. He wasn’t sure what to do until a friend recommended SoloSuit. Steve was able to file an Answer quickly, which bought him time to verify that the debt was his. Unfortunately, Steve learned that he owed money on a credit card. But by using SoloSettle, Steve made an offer to pay 60% of the original amount. First Financial Asset Management declined this offer but agreed to a settlement of 63%, which Steve gratefully accepted. Today, Steve is working his way out of debt and looks forward to rebuilding his credit.
Once you reach a settlement, make sure to get the agreement in writing. Doing so will prevent dishonest debt collectors from seeking a default judgment after you reach an agreement.
Likewise, save your correspondence, including emails, letters, and other documents. These will also provide documentation of the negotiation process and protect you against errors or changes in your settlement agreement.
Start using SoloSettle today to resolve your debt quickly.
Is there life after debt? There can be. And very often, the key to that life is found in the negotiation process. This will not only resolve your debt but also allow you to pay off a smaller amount. If you want to escape debt, start the negotiation process with SoloSettle.
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Hosted by Team Solo, The Debt Hotline breaks down debt and personal finance topics with help from attorneys, financial experts, and industry pros. We respond to real questions to help you navigate debt with knowledge and courage.
"Finding yourself on the wrong side of the law unexpectedly is kinda scary. I started researching on YouTube and found SoloSuit's channel. The videos were so helpful, easy to understand and encouraging. When I reached out to SoloSuit they were on it. Very professional, impeccably prompt. Thanks for the service!" - Heather